Maestros Connect - Community building

The only way to reach the millions of craft artisans and performing artists is often via personal connect. 

Creating a platform for digital connect and outreach for the Maestros can bring more collaborations and economic opportunities.

This intiatives uses technology as an enabler to create access and act as a B2B marketplace to custom develop creative offerings for entreprenuers and brands. 

  A creative incubator is set up with a mission to build 1000 global D2C artisanal brands from India.

Focus on crafts, food, and storytelling heritage traditions of India, supported to develop MVP, do a product market fit, and create market access. 

This is the space of collaborations- evolutions and redefining Indianess, rootedness, and heritage for the world.

Unlocking the knowledge of scriptures for the world, leveraing AI to create story telling modules as well as easily consumable content - in line with the theme of India for the world. 

TMF will enable market access, OTT platforms, creating, AI partnership to enable UGC - unlocking the stories and knowledge of India. . 

  Culture has always thrived when it evolves. The Maestros school, is set up an a retreat, workshop in a guru-shishya parampara format - where students apprentice with Maestros as fellows. 

Additinally, via a lecture-demostration series - we brings together Padmashri maestros to engage with the modern design students and tranditional artisans to evolve the cultural narrative to create an osmosis of dialogue and evolution - with a lens of India for the world

A space for AVGC creators- this acts as a production space as well as a learning space. 

Mentored by leading film makers, performing artists, this space if focused on producing content from India for the world across all format.  Short stories to docuseries to AI generated content, which can find its way into distribution platforms for global consumtion

TMF enables the creators to get access to mentors and further create market access for the content products. 

India has an estimated 200M artisan community (2nd largest employer), where most national efforts are focused on preservation and providing market access. Programs that have tried to evolve the craft, have met with success in adoption. 

TMF's aim to use crafts as a source of  economic advantage for the creator. We create market access and drive consumer led product development. 

TMF's efforts in Manipur, does provide a success story.

As create in India becomes meaningful, IP rights of creators and the values they bring in through their content becomes critical. Prada 'Kohlapuri' should be credited to Kohlapur (Maharastra) Artisans. 

Implementation of IP is complex and regional. Negotiations, Framework for shaping IP for the creative economy, is key. 

This program is about building advocacy and regulation around it. 

Creative products and services need PG-style classifications, quality grading, harmonized with global SDG sustainability goals -(SDG 12) and ethical labor (SDG 8) for seamless international compliance.

Additionally, the tech standards, encryption standards, packaging standards, labs for testing, and many more are different. 

India has been in this sector for a long, however, the information is not easily accessible. The goal here is to create access and harmonize, there inforamtion is lacking. 

With over 22M artisans in India, if a designer or a global buyer wants to reach out to an artisan, they depend on personal connections. 

A directory linked to marketplaces like ONDC and AMAZON as well as the creation of a marketplace for artisans, is a system that will create market access. 

Additionally, linking this to logistics and warehouse systems, the supply chain, will bring global scale.